The Proximity Marketing Solution

Personalized app + Beacons + Control Panel

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Makeitapp’s Proximity Marketing Suite!

Integrate your iOS and Android mobile application, beacons and control panel.
Read on to discover our unique proximity marketing suite:

Mobile App

Incorporating the latest in technological innovation, our solution can help you design the app to realize your full omni-channel potential. Using any combination of proximity tools with our over 50 functionalities, you can build your app to be an engaging and personalized experience for even the most digitally-savvy customer base.

Beacons

Among our most popular proximity marketing tools, beacons are micro-location triggers used to send content based on a user’s exact position. These tiny devices, used in combination with our control panel, allow you to edit content and adjust range for your optimal marketing strategy.

QR-Code

Use our control panel to generate, manage, and sync QR codes with app content from one, easy platform. Print and place QR-codes wherever you like and allow app users to easily scan codes and access content while customers with their own scanners will be automatically linked to a page to download your app.
*We offer both static and dynamic codes

NFC

Near Field Communication, otherwise known as NFC, is a active-signal tag triggered only by contact with an electronic device. Hide these tags on products or in specified locations to allow users to interact simply by tapping the device with their smartphone.

Geofencing

Using smartphone GPS, geofencing works by casting a digital net over a specified geographic region. As app users enter or exist a particular area an active, wide-range trigger sends users contextualized content in-line with your marketing strategy.

Dashboard & Analytics

The true power of proximity marketing remains in its innovative customer data collection and management. From controlling proximity settings and actions to collecting data on user behavior and analytics, our control panel is the answer to all of your business needs.

Ready in 20 working days!

What is a beacon and how does it work?

A beacon is a small wireless device that transmits radio signals using Bluetooth 4.0 Smart Low Energy: capturing these signals requires little energy use by mobile devices. The technology was developed by Apple as an indoor proximity system and an alternative to NFC. It is defined as a proximity system as the beacon’s signals reach an area with a 20cm to 70m radius. Consequently the mobile application triggers a predefined action according to how close it is to the beacon.

Interesting ways to use beacons

Adopt iBeacon technology, strengthen your marketing strategies with proximity engagement and watch your business grow!

Virtual
Assistant

Transform your store into an interactive environment! Smartphones become virtual assistants as they communicate product descriptions or advice on similar products.

Behavioral
Analytics

Monitor customer behaviour: Outline profiles by discovering how long customers stay in store, how often they visit and cross this data with their purchases!

Couponing
& Promotions

Persuade customers to purchase your products! Distribute coupons based on how close a customer is to a specific sensor.

Loyalty
Card

Take advantage of beacons by integrating them in your loyalty program: surprise customers by contacting them according to their preferences and location in store.

Adv
Channel

Convince your partners to adopt beacons and promote products through cross brand campaigning.

Gamification

Increase customer engagement! Reward your customers as they “walk-in” store or complete treasure hunts.

Actions you can trigger

Customize the user experience according to interests, movements and proximity to each sensor!
Pick which actions you would like to assign to each beacon:

  • beacon Generate vouchers based on how close a customer is to a product
 makeitapp

    Generate vouchers based on how close a customer is to a product

  • beacon Surprise customers near your store with push notifications
 makeitapp

    Surprise customers near your store with push notifications

  • beacon Engage with a digital loyalty system when customers walk in store  
 makeitapp

    Engage with a digital loyalty system when customers walk in store

  • beacon Push out multimedia content based on customer proximity
 makeitapp

    Push out multimedia content based on customer proximity

  • beacon Unlock product information only in specific areas in store
 makeitapp

    Unlock product information only in specific areas in store

  • beacon Invite customers to share app content on social media
 makeitapp

    Invite customers to share app content on social media

What happens when the Beacon interacts with the app

App in the background

1 - The user receives a notification triggered by the beacon 2 - Tapping the notification will immediately open the related content

App open

1 - A pop-up will appear on your smartphone 2 - Tapping the popup will open immediately related content

Beacon Management Control Panel

Easily manage beacons from the Makeitapp control panel.
No technical capability is required, all you need is a pc or tablet connected to the internet.

Create an emotional experience in store

Transform your shop in an interactive environment to engage with your customers like never before

app e beacon – percorso interattivo

Business Categories

A new and unique way to interact with customers that can be applied to every business.

  • Retail

  • Fitness & wellness

  • Food & Drinks

  • Hotels and Resorts

  • Museums & art galleries

  • Events

  • Travel & Tourism

  • Points of interest

  • Exhibitions

Sensors integrated into the platform

All trademarks, product images and names are property of their owners

Contact us

One of our experts will get back to you for a free overview of the best solution for your needs.